A revolution can be sowed by 140 characters. The spread of a tweet is exponential and in popular cases, very viral. But just a simple cog in the giant wheel of humanity, I am not really interested in using the power of Twitter to be a rebel with or without a cause. I would much rather use it for personal productivity. And just for enhancing one’s own personal brand, Twitter is a vehicle with rocket boosters.
For that, one has to become a power user of Twitter. You will be surprised to know that using just 140 characters effectively takes a lot of skills. Put in the time and it will be reflected in the number of followers.
That usually indicates you are doing something right. If you need a Swiss knife, here are six tools that can help you get better and gain more Twitter followers.
Find Others with Similar Interests: Wefollow
Wefollow belongs to that large genre of Twitter tools which allows you to search out Twitter users according to a tag or keyword. This is the fastest way to follow like-minded Tweeps. You can also add yourself to Wefollow and make your username available for others to follow you. Wefollow is comparatively new, but even if it does not quite work for you, there are many more out there with similar functionality.
From the top of my head, I can suggest Just Tweet It and Twellow. Twibs could be the one for you if you want to follow businesses that are on Twitter. Try out a few with your specific keyword; you might get more people to follow in one rather than the other.
Find Local Twitter Friends: Nearby Tweets
Going local is very useful even for a globalized village. See the advantages – you can have face-to-face interactions, arrange Tweetups, and even collaborate on a project. Nearby Tweets is a useful Twitter Search and Google Maps mashup that helps you find Tweeples using a combination of location and keyword. Go into its Preferences to save recent locations, recent keywords, set the default search radius, and also block locations and people.
The good old Twitter Advanced Search. Using the Advanced Search page on Twitter allows you to use a combination of keywords with the Near this place filter. You can enter the name of a place and get localized tweets. The search uses the geo-location data of Twitter users.
Twitter Relationship Management: Commun.it
Commun.it is a very slick app that enables you to stay on top of your Twitter kingdom by sifting the wheat from the chaff. Twitter can get awfully noisy if you have tons of followers. Commun.it filters through your timeline and analyzes the most important relationships you have on Twitter. It breaks the whole thing down to important keys like – High Value Members(who are your more engaged members), Followers (e.g. it lists the ones you can un-follow) and Groups (you can monitor your groups). Commun.it also helps you discover ‘new leads’ and connect with them based on their profiles, interests and conversations. The tool’sConsider to Follow option also hints at a list of people to consider following based on previous conversations i.e. past engagement.
The free account is limited to a single user profile and 30 engaged members. But you can use it to get an understanding of what matters most for you on Twitter.
Contaxio is serious Twitter management app that gives you a whole menu of features to manage your relationships. It also brings in information from Facebook, Google, and LinkedIn. A powerful set of filters enable you to dissect your Twitter usage and break everything down into numbers.
Jump on Interesting Conversations: InboxQ
Twitter conversations are important jump points for engaging new users and converting them into followers. But how do you find the right kind of discussion where you can contribute as an expert? InboxQ is open as a web app, and as add-ons for Firefox and Chrome. InboxQ says it is different from a keyword based search as it sorts through for relevant conversations and also share it in real-time with others who can also answer that question. InboxQ sets up keyword based campaigns and you can manage each campaign separately. You can view the profile of the Tweep and engage him in a conversation. InboxQ uses hashtags to relate to conversations, so it is only as effective as the hashtags people use.
The good old fashioned way. Search Twitter with hashtags and engage others with interesting content of your own. True engagement on Twitter is not only about dropping a tweet and expecting people to follow you. You have to reply with more than just links to your brand or content. Add tips and insights so the community around the hashtag values your contribution and follow you back.
Net the Influencers: Brand Influencers
Brand Influencers is a free Twitter app that uses your Google Analytics account to scan the tweets and the Top 5 influencers that are bringing traffic to your blog or website. Using this information, you can directly connect with them and engage them with conversation or incentives, and add more value to their indirect “promotional” work.
And Finally…Find More Apps To Manage Twitter: Twitdom
There are quite a few thousand and more Twitter apps. Twitter articles from web blogs like MakeUseOf.com can cover just so much. Enter dedicated places called Twitter directories. Twitdom is one of the more popular ones with more than 2200+ Twitter apps slotted by platforms, function, and business. Apps are rated, tagged, and described. With so many applications to trawl through, it is almost a huge haystack. So, try out the ones listed underPopular first.
Twitter Fan Wiki is on a Wiki platform, so it just might not seem that organized as Twitdom. But that’s not to say it is rich in information. Then, it is not only about apps as you have other pages of interest also.
In the end, it pays to remember that these are just tools. There are many other tools out there in the blue yonder of Twittersphere that can help you be more effective with your tweets. But in the end it has to be the back to the basics approach which will get you more followers:
- Good content
- Good posting frequency
- Good interactions
Are you doing these three? If you are, then the above tools and approaches are just the icing on the Twitter cake. There are quite a few more Twitter tips and tricks tucked away in our archive of Twitter posts. I am sure you have your own favorite tips and tricks to add. Add away and do tell us what works for you (and what doesn’t).