Pay-per Click Advertising
If you plan to make money by having users click ads on your site, then you will need to generate a lot of traffic to your site. As a starting point, do not create an elaborate navigational structure for your site. The deeper you bury your content in your site, the more difficult it is for search engines to index that content. Instead, opt for simple navigation schemes, where you can reach all content within three or four clicks.
Additionally, you should ensure that the headings and subheadings of your content reappear several times throughout the document. Doing this causes search engines to associate those keywords with your site. When users search for those keywords, this association will cause your site wto be indexed higher in their results. Beware though, if you use the term too many times, most search engines will catch on and remove your site from their results.
Selling a Product
If your goal is to make money by selling a product in an online store, traffic is less important. While drawing more site visitors is always desirable, in this case it is more important to draw visitors that want to buy your products. The way that you accomplish this is by causing your site to be listed with priority in search engines on search terms that users might type when they want to buy a product. For example, if you sell fireplaces, you would want to rank highly on the search terms “buy fireplace” and “new fireplace.”
When you design a webpage, you be supposed to always have a No. of keywords in mind. If the page is for a specific product, then the keyword might be the name of the product. This keyword should be repeated several times in the content of the page and incorporated in as natural a way as possible. An easy way that retailers do this is to allow reviews of products on their sites. Not only does this give visitors better information about the product they want to purchase, but it also adds another instance of the keyword to the page.
Designing Your Page
Once you have designed your paged with the content in mind, you want to make sure that you design a site that people will actually want to visit. If you can get people to your site, but they don’t want to stay, you will have not done your job. You want people to click through your site and make a little extra money! When someone goes to your page, you want to show them that your site is professional, and it is easy to navigate though.
Do not shilly-shally to hire a web designer. You can do it yourself, but it is going to take you a lot longer to figure out where to place things and it might not look as good as if an expert were to do it. Many might not think that the actual design of a website has to do with SEO, but it does. People aren’t going to stay on a site that has been optimized for keywords, and it looks like it has been. Potential customers are going to want a site that is engaging and informative.
The importance of Search Engine Optimization for your business cannot be understated. You will not make any money if no one visits your site and no one will visit your site if you are indexed in page 22 of users’ search results. While there are other methods to increase traffic to your site, the only way to ensure a consistent stream of new visitors and customers is to employ SEO.