Google Exact – Match Domain – SEO

Do you have an exact-match domain?

Most webmasters have domain names which are exact-match keywords to reap the benefits of SEO. Because, till today, Google has been ranking exact-match domains higher in SERPs.

That’s why webmasters were always looking for their niche-keywords while registering domain names. Suppose, I’m a an SEO service provider and based in INDIA. So, my exact-match domain name will be like If somebody searches for a phrase like SEO-Service-India, then Google was giving higher rank to my website in SERPs.

But now, Google has changed the rule. The search giant will no more give higher ranks to low quality exact-match domains.

On Sep 28, 2012, the head of Google’s web-spam team Matt Cutts announced it officially via the below tweet…

Point to be noted here is – Google will only demote exact-match domains with low quality content. If the exact-match domain is authoritative, reputed and having quality contents, then it will continue ranking higher in Google SERPs, despite the algorithm change.

This EMD (Exact-match Domain) algorithm will affect 0.6% of English-US queries. Again, he also cleared that, this algo is not related to Panda and Penguin. That means, if some webmasters are loosing traffic due to exact-match domains, then there is no involvement of Panda or Penguin.

For your info – Panda algorithm is designed to fight against low-quality content, where as Penguin for web-spam. Checkout the below tweet…

INFERENCE: So, there is no SEO value left in exact-match domain names. No need to look for your favorite keywords or niche keywords while registering your domain names.

Actual fact: Google had actually added the exact-match domains ranking in its search algo years back. And it was giving higher SE rankings for the keywords also.

Due to the SEO advantage lots of webmasters purchased exact-match domains. Now Google has decided to dump the algo.

Now, the question is – If Google had to dump the exact-match domain, why it had included the algo in SE rankings years back? To waste the time, energy and money of webmasters or what?

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