Internal linking of your website or blog content brings certain benefits to you, which not only your readers love, but also the search engines.
Moreover, as a webmaster you have the complete control over the internal links of your site’s content.
If something is so simple and within your control, with so many great advantages; then why not exploit it? Why not take all the benefits out of it?
1. Better User Experience
Internal linking of relevant content on your blog posts or pages; as ready-reference is the best possible thing you can do for your readers.
readers love to refer related copies or content for better and indepth knowledge. Due to better user experience they will visit your site again and again.
Happy readers means loyal followers.
2. Passing on the Link-juice
Internal links within your site is as important as inbound links (links from other websites pointing to your site).
Links on content is a form of “vote of confidence” to the linking page. And link-juice in the form of Page Rank passes from one page to other page via links.
Page Rank or Credibility of all the pages of your blog including the Home page are different. Google gives each of your page a different Page Rank considering different ranking parameters.
By inter linking different pages on your site, you are evenly distributing the link-juice between the high and low Page Rank content. This helps your low Page Rank content to promote higher in search engines.
Higher search engine ranking is one of the top benefits of internal linking of website content.
3. Anchor text Advantage
Anchor text means – the keywords or phrases used in your hyperlink.
Just like the anchor text advantage of your inbound links from other sites, internal links inside your website also give anchor text advantage to various pages and content.
Anchor texts emit a search engine signal to inform search engine bots about the content or subject matter to which the link is pointing. Thereby helps search engines to rank your content higher.
By judicious use of anchor texts in your internal links, you can send a better ranking signal to the search engines about the subject matter of your site and pages.
4. Decrease Bounce Rate
When your blog readers stay more time on your site by referring other relevant pages or content; bounce rate decreases.
Bounce rate is a known search engine ranking signal, and with low bounce rate your blog content ranks higher in SERPs.
5. Exposure to Old Content
You can spread the “love of your readers” from highly ranked pages to lower ranked or least loved pages with simple interlinking your older content on higher ranking and freshly published content.
Internal linking is the best way to promote your old content via high ranked as well as new content. People love to read your older content as a reference to your newer pages. It’s just like re-cycling your older creations via inter linking.
Do you know any other benefits of internal linking of blog content? Add your tips in the comments below.