I have compiled 8 easy to implement and proven Google Panda Recovery Tips to regain your website traffic.
Yes, the Panda algorithm designed by Google to demote thin content and promote quality content in SERPs, and has been affecting 100s of thousands of websites and blogs, resulting in huge loss of bucks to webmasters, worldwide.
Every now and then, Google releases and updates different search engine algorithms to make the user (Web-surfer) experience better.
There are about 200 signals or search engine algorithms used by Google to rank websites or web-contents. And, in the year 2012, Google has set a target to update search engine algorithms for 500 times (throughout the year).
Latest example of Google’s new algorithm change is “ Penguin ” released on Apr 24, 2012.
Google Penguin fights basically against link spams or spammy activities, whereas Panda fights against thin content or low quality content.
Is your site or blog is Google Panda Compliant or immune? To know this, you have to ask the below questions to yourself –
1. Do your contents offer value to your readers, or help them to solve their problems?
2. Do your site is authoritative, and publish reliable facts and figures?
3. Do the posts and pages on your site are detailed and in-depth?
4. Do your site is content rich (less Ads) and offers better user experience to your readers?
Is Your Site HIT by Google Panda – To know, whether your website is hit or penalized by Google Panda or not, you have to check the traffic status of your blog just after the Panda update. Google usually updates Panda algorithm once in 1 to 2 months.
If there is a sharp drop of organic traffic (which originates from Google search only) on your site or blog, just after Panda update, then its a definite sign of hit or penalty.
Google Panda Recovery Tips
1. Make your thin contents rich: There is nothing like a post with 100, or 200, or 300 words considered as thin content.
Google has not set a fixed number of words to label a post or article as thin content. But, as a general practice your articles should be 300 words long. If not possible, then it should be at least 200 words long to avoid or recover from Google Panda Penalty.
Find out the thin or shallow posts or pages on your website or blog, and make them content rich by adding more information (HTML format).
Basically, your blog posts should be in-depth or detailed with latest information and news.
2. Replace duplicate contents with unique ones: Duplicate content is always duplicate, whether internal-duplication or external-duplication.
Sometimes newbie bloggers publish blog posts (unknowingly) which are exactly duplicate of their older posts (internal-duplication). Even, most of the guest bloggers’ posts they publish are more or less duplicate contents from other sites (external-duplication).
To find internal-duplicate posts, you can use your own blog’s search bar. And, to trace out external-duplicate posts, you can use CopyScape.com.
Make your duplicate posts unique by adding latest or new information. Your aim should be to make your articles as much informative and unique as possible.
3. Remove above-the-fold Google AdSense Ads: You should offer maximum possible content on your above the fold area, to your visitors.
This is the visible area of your site on devices (PC, Tablet or mobile), when web-surfers land on your site, either from SERPs or from an external links.
I have seen blog posts wedged between AdSense Ads or Affiliate Ads, from left-right-center. These types of posts offer minimum contents and maximum Ads, when a visitor lands on your site (above the fold).
To recover from Google Panda you should remove as much Ads as possible from above the fold area.
4. Avoid promoting in spammy blogging networks: Your blog or blog posts should not be a part of any spammy blogging networks. Google has recently penalized lots of bloggers networks involved in spammy activities.
These spammy networking sites usually show your blog posts or articles on their sites or URLs, instead of your URLs, to increase their page views. And, Google considers this as duplicate or spam.
Your contents should be promoted on your URLs or blog, not on other websites or blogs.
5. Make your Social Signal better: Social signal plays a much bigger role in Google Panda recovery. Every Facebook like, Re-tweet or Google+ counts to rank better and higher in search engines.
Search engines look for – How engaging your blog posts are on social media? Are people talking about your blog or blog posts on social networking sites?
The more your influence and reach in social networking sites, the faster you recover from Google Panda Hit.
6. Implement 301 Permanent Redirection to broken links: How would you feel, when you land on a 404 Error Page (Page Not Found), while searching something on search engines, or clicking on a hyperlink? Yes, your answer is “ Cheated. ”
If you have changed any blog post URL, redirect it to the new address or URL, by implementing 301 redirection. Search engines do not like to rank a post higher with Page Not Found Error.
You can take the help of Xenu to find out the broken links on your website or blog.
7. Get-rid of your low ranking pages: Your low ranking posts and pages, which offer little or no value to your readers, due to low quality contents are the culprits, and drag your entire site in SERPs.
These are the pages, for which you are penalized by Google Panda. No matter, whether they are duplicate content or thin content. Why your entire site suffer, due to few faulty pages or posts? If modification (Re-writing) is not possible, get rid of them ASAP by simply removing (deleting) them.
8. Build Authority: Trust or authority can’t be built overnight. Its a long term ongoing process.
Do your blog readers or visitors trust your site? Do they able to solve their problems by reading your blog posts or instructions?
Build an authoritative and niche site to stay away from Google Panda.
Final words – Google Panda is a site-wide penalty. The whole site suffers due to low quality or thin contents on few posts and pages. But, few high quality posts still manage to rank higher on Google SERPs.
To recover from Google Panda, you should convert your thin contents in to rich ones by adding more informative and unique contents.
If you have worked on all the above 8 points, wait for the next Google Panda Update to check for RECOVERY. Have you ever HIT by Google Panda? Share your story for further discussions.